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Newsletter, November 2016

Welcome to the inaugural issue of Tech San Diego’s monthly newsletter, Uplink. This newsletter is designed to spotlight our region’s world-class innovation community of more than 100,000 innovators, thought leaders, scientists, engineers and tech leaders. Each month will feature member and regional tech news, noteworthy resources, and upcoming tech happenings.
This issue includes an update on Tech San Diego, a new local data science workshop, as well as an update on our talent initiative, a network created to find, develop, and retain talented people.

Kevin Carrol

Director’s Corner

By Kevin Carroll, Executive Director, Tech San Diego

For far too long, the best and brightest local university graduates have led an exodus from San Diego every spring to other tech clusters, including Silicon Valley, Seattle, New York and Austin.
There are many cited reasons for this:

  • San Diego lacks a cohesive identity as a tech cluster.
  • Many new graduates are introduced to companies via internships; not enough local small and mid-size tech companies have viable sustainable internship programs in place.
  • Tech companies often dismiss new graduates, despite having in-demand attributes such as innovation, new ideas and energy.
  • Small and mid-size companies are often at a disadvantage on campus recruiting efforts – they have neither the time nor resources to navigate the often daunting university process.

Thanks to the generosity of the Legler Benbough Foundation, Tech San Diego has received funding to begin to solve these barriers and to raise the region’s tech status to the level it should and to attract more university graduates to the local tech workforce. With the launch of our University Talent Initiative, we plan to help boost the local talent pipeline while building tools to help our companies. If we even set a modest goal of having 10% more university graduates stay in San Diego that will be a huge impact on the tech community.

We are excited to work with the tech community on this vital issue. If you would like to be included on special emailing list for this initiative, please email alicia.riddle@techsd.org with the word ‘Talent’ in the subject line.

Get to Know Tech San Diego

Since changing our name from Software San Diego to Tech San Diego about a year ago, we have worked hard to become the voice of our region’s technology community. In that time, we have gained over 55 new members, and more than 500 tech executives have attended Tech San Diego events. We attribute our success to focusing on the real needs of small- and mid-size technology companies, which contribute greatly to our region’s flourishing innovation hub. The three most cited reasons that tech companies have joined Tech San Diego include:

Peer Roundtables

Tech San Diego hosts a robust suite of peer-to-peer roundtables that help our members benchmark their operations against other world class companies.

Benefits Tech Trust

The Benefits Technology Trust leverages the exceptional health risk demographics of technology organizations and unites them under one entity to take advantage of shared risk, lower cost and better results.

Talent Initiative

We have partnered with UCSD to help our member companies access top university talent. We are currently developing tools for our members to use when recruiting University talent.

Tech San Diego’s main goal is to continue fostering growth and business acceleration through collaborations between industry, education, and government. We support members from all sectors of the technology industry, including cybersecurity, big data, robotics, SaaS, biotech/healthcare, Internet of Things, defense, telecom and more. More information at techsandiego.org.

Tech San Diego Members in the News


We would like to congratulate Tech San Diego member Certona on raising $30 million in new growth equity funding. Certona is the global leader in omnichannel personalization for brands and retailers around the world. Click here for the full press release.

Tech San Diego member Neustar released a new report that shows how truly prevalent DDoS attacks are.

Notevault announced new integration with construction software package. Click here for more information.

Brightscope has been acquired by New York based data company, Strategic Insight. Learn more here.

New Members

Vindicia, Inc.
Silicon Valley Bank
Supply Pro
Coleman University
Storix, Inc.
Qualcomm, Inc.


Barney & Barney
TVC Capital
Moss Adams LLP
Mushroom Networks

Five Steps to Shortening the Sales Cycle

One of the most frustrating experiences in sales is chasing! This is not only true for the salesperson, but general management as well. Chasing is synonymous with a long sales cycle – so what can you do about it? Our presenter Rob Swette will teach you five steps that you can take to reduce your sales cycle, and also increase your overall sales productivity. These steps may be things you haven’t considered, given much thought to, or assume to be normal behavior. They may not be easy, and sometimes even counterintuitive, but they are important to improve your selling success. Here are a few things you will take away from attending this event:

  • How to make time to concentrate on real prospects
  • How to get clarity in moving the sales process forward
  • How to get a clear picture of what the decision making process looks like and avoid all the pitfalls

Date: Wednesday, November 16
Time: 8:00 AM – 10:00 AM
Location: Coleman University
Cost: $20.00 for Tech San Diego Members | $40.00 for Non-Members

Tech Links

We are always running into interesting weblinks, and we think you might be interested too!

Staying Competitive in a Data-Driven Climate

In order to remain competitive in this increasingly data-driven climate, businesses and individuals across industries must keep pace with the latest data analysis tools and techniques. The Modern Data Science Academy, an education center developed in collaboration with the San Diego Supercomputer Center (SDSC) and UC San Diego Extension, provides workshops on current data science topics taught by leading SDSC researchers and practitioners. Through hands-on training via state-of-the-art systems, individuals and corporations will acquire the tools and techniques needed to start making better data-driven decisions today.
Tech San Diego members can save 10% on upcoming workshops by using the discount code SDSCTRAIN10 at checkout. The next workshop will be held in February. For more information visit the UCSD Modern Data Science page.

Upcoming Events

Stay up to date on all Tech San Diego events here

November 15 | CTO Roundtable
​November 16 | Sales Event: Shortening the Sales Cycle
Chasing is synonymous with a long sales cycle – so what can you do about it? Join us for this session! Our presenter Rob Swette will teach you five steps that you can take to reduce your sales cycle, and also increase your overall sales productivity. Click here to register today!
November 17 | CEO Roundtable

Editor’s Note: We look forward to keeping you up-to-date on San Diego’s vibrant tech community. We welcome your feedback and contributions to Uplink here.

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